The fashion world lost another key innovator when Bernard Lacoste died last week in Paris at the age of 74.
His father Rene, a renowned tennis player, began the famous brand known for its crocodile logo in 1964.
Bernard spent over 40 years with the company and turned it into a leading international label. He was a pioneer in sportswear marketing helping turn the industry into what it is today.
Lacoste turned over control of the company last year to his nephew Phillipe Lacoste when he was forced to resign due to a serious but undisclosed illness. |