Snoop Dogg is at it again, announcing a new partnership with Pony to launch a signature line of footwear called “The One and Only”.

To be launched in November, the line will be a creative fusion of Snoop's signature west coast flavor and style with classic Pony design. Pony was founded in 1972 and was a part of the Wilt Chamberlain basketball era, recently relaunched by GBMI, licencees of Diesel, XOXO, Nautica, and Mecca footwear, they are currently working on designs for the collection, Pony promises to match Snoop's high expectations throughout all of his projects.

Born in Long Beach , CA , Snoop's rise to fame began in 1993 with the release of his debut album Doggystyle. Since then Snoop has gained world fame and has endeavored in many projects including his MTV comedy show “Doggy Fizzle Televizzle”, launching his own clothing line; Snoop Dogg Clothing, and appearing in many feature films including Training Day, Old School and Soul Plane.

“I wore Pony's back in the day playing football and always liked their style,” said Snoop Dogg. “I'm excited to be a partner in bringing the brand back and adding a little Snoop Dogg flavor, so get ready for The One and Only!”


See the fashionWATCH article about GBMI, licencee of Pony Footwear
See the fashionWATCH article about Snoop Dogg Clothing